All the techniques for successful selling are here, from planning a sales campaign and prospecting for business through to making the sales pitch and developing customer relationships. The Salesperson's Pocketbook is a clear concise guide to improving sales results. The book follows an 8-stage model (The Direct Sales Cycle) with each stage being covered in a separate chapter. The author has extensive experience of direct sales - UK and overseas, public and private sector - and of sales training. He combines both to good effect in this lively and highly visual Pocketbook.