Competition for customers on eBay is fierce. There are now approximately 1.3 million sellers who rely on eBay as a part-time or full-time source of income. And while there is undoubtedly still big money to be made, it is becoming increasingly difficult for sellers to stand out from the crowd. Written by eBayUniversity instructors Cliff Ennico and Cindy Shebley, The eBay Marketing Bible offers advice to sellers on identifying their customers, determining what items will sell best, and using eBay's many promotional tools to reach those customers and convince them to buy. This book helps readers:

• Build a successful marketing plan
• Brand their eBay business
• Develop strategies for individual auction listings and eBay stores
• Combine online and offline strategies to build their businesses
• Use email marketing, search engine listings, blogs, podcasts, YouTube, and more