Before social media, the Internet had its place in our lives, but it was more of an information source and a place to keep in touch with friends and family mainly via email and instant messaging. With the dawn of MySpace, Facebook, Twitter and many more social networks, Internet users are more connected and can share more of their lives than we ever thought possible.

Social media has reached into and altered the world of online advertising forever. Companies were no longer limited to sidebar ads, banner ads or, heaven forbid, the dreaded pop-up ads.

No, with social media, brands could be personalized and interact with their audience one on one. Arguably, social media gives a face to normally faceless companies. Fans of a certain product or company might feel they may have a better opportunity to influence the company and improve its future endeavors.

There's a lot to be gained for businesspeople and entrepreneurs through social media marketing. In this book, you will learn how to harness the power of the personalized platform.