A "Century of Austrian Design" offers a highly accessible overview of Austrian design culture from 1900 to the present against the background of the country's extremely turbulent industrial history. In the process, the key aspects are explained in essays by celebrated experts.

The book attempts to delineate a specifically "Austrian" formal language, citing as examples specific achievements in historical and contemporary design. As it does so, it also sheds light on other defining moments of Austria's design culture, including the enormous potential of its inventors, the phenomenon of semi-industrial manufacturing, and the innovative design solutions advanced by the Austrian sporting goods industry. A yellow pages section with selected design addresses rounds off the volume.