Have you ever had an ad that was a complete dud? Have you ever sunk a ton of money into a campaign and the phone never rang? You're not alone, but there's a better way!

This book teaches entrepreneurs and managers an effective step-by-step process of creating advertisements that hook customers and generate more sales. You'll learn the different ad types, their effect in the different stages of the sales cycle and the best scenarios in which to use them. Along the way, readers will learn the benefits of split testing, creating focus groups, tracking results and the personality traits of people across generational divides. Whether you're creating pay per click ads, email campaigns, billboards or magazine spreads, the principles and techniques taught in this book will apply.

Bonus content includes links to downloadable worksheets and tools that will enhance your learning experience as you follow the steps in this book.