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Non-Obvious

How to Think Different, Curate Ideas & Predict The Future

by Rohit Bhargava Author · Tom Zingarelli Narrator

audiobook

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   Not today
What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious, and that's exactly the point. For the past four years, marketing expert and Georgetown University professor Rohit Bhargava has curated his bestselling list of "non-obvious" trends by asking the questions that most trend predictors miss. It's why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world. In this newly updated fifth edition of Non-Obvious, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.

Publication Details

Publisher:
Tantor Media, Inc.
Imprint:
Tantor Audio
Edition:
Unabridged
Publication Date:
2015

Format

  • OverDrive MP3 Audiobook 150.9 MB
  • OverDrive Listen 150.7 MB

Rohit Bhargava (Author)

Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and the author of several bestselling business books. Rohit has advised hundreds of global brands and is a professor of marketing at Georgetown University. He lives in ...

More about Rohit Bhargava
Non-Obvious
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