America's #1 corporate sales trainer, Stephan Schiffman, debunks the 25 most popular myths that cost salespeople money every day. By avoiding these myths and knowing the truth behind them, salespeople will improve their pitch and strengthen their sales calls. Schiffman's simple, direct, easy-to-apply advice provides surefire strategies to win more sales every time, using methods that have trained thousands of top-notch salespeople worldwide. Stephan Schiffman (New York, NY) has trained more than 500,000 salespeople at firms such as AT&T Information Systems, Chemical Bank, and Motorola. He is the president of D.E.I. Management Group and the author of many sales and marketing books.