We want your feedback!
Click here
cover image of Influence

Influence

The Psychology of Persuasion

by Robert B. Cialdini, PhD

ebook

Sign up to save your library

With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.

   Not today

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

Publication Details

Publisher:
HarperCollins
Imprint:
HarperCollins e-books
Publication Date:
2009

Format

  • Kindle Book
  • OverDrive Read
  • Adobe EPUB eBook 513.8 KB

Robert B. Cialdini, PhD (Author)

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdin...

More about Robert B. Cialdini, PhD
Influence
Copy and paste the code into your website.