This book saves organizations. If you have been a struggling business owner thinking your problem was either that you are undercapitalized or that you have hired the wrong people. Delivering Unforgettable Customer Service is a wake up call. The problem might well be that you aren't creating Unforgettable Customer Service. You are satisfied if your customers are satisfied, but mostly service is so bad simply because customers expectations are low. It's easy to satisfy low expectations and it doesn't mean very much. You have to create Unforgettable Customer Service. Customers who tell others how wonderful you are. You'd want everyone in your company focused on customers. Focused on creating stories your customers can tell others. Best of all Delivering Unforgettable Customer Service gives you the road map to do it, all wrapped up in easy lessons. This book may be simple, but it is also profound and by far the best customer service book you will ever read. Start today with adopting the strategy of creating Unforgettable Customer Service and then get everyone in the company to do the same. The result will be that you will have stopped burning your customer list every six months. You will be retaining old customers, adding new ones and sales are way up. Today Delivering Unforgettable Customer Service is required reading for every new hire.