Whether it's to make a sale, rally a team, or ask for a raise, the ability to frame a clear, compelling message, deliver it with conviction, and hold an audience's attention to the end, is the essence of effective communication. And nobody knew that better than the Bard, William Shakespeare. This book is inspired by the genius of the greatest communicator the world has ever seen. Featuring powerful how-tos, illustrated with pithy examples, insights, and witticisms from Shakespeare's works, Say It Like Shakespeare is an enjoyable look at what goes into successful communication. Among other things, readers learn how to: - Gather vital audience intelligence - Develop a sound action plan - Organize a winning message - Persuade with dress, voice modulation, and body language - Read audiences' changing moods - Win them over with pithy support material - Manage feedback and results