A brand new look at a time-tested business practice.

Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive,

relevant, and consistent. It includes:

An in-depth understanding of the principles of successful brand

building—in any context

Practical tools to build and manage powerful relationships

Strategies for aligning personal brand values with an employer's brand

values, and making brand-building a successful endeavor for both

Advanced techniques to continually refine your unique personal brand