"Beat the Recession" contains the best of current thinking on how to survive - and with care, thrive - in the impending global economic downturn. It is entirely practical and there is absolutely no padding, waffle or theory. There are no pictures, stories or case studies. Just 100 per cent turn-this-business-around-now value. Here are all the ideas you have to implement now to strengthen and build your company's performance. Simple, clear and to the point. Who knows, if you follow the guidance in this book now when times are bad, you'll be even more profitable when times get better.