Nearly 50 percent of new businesses fail in the first year, and 80 percent fail in the first five. So what does it take to run a continually successful enterprise over the long run -- and be continually happy while you're at it? Nobody can answer that question better than Ralph Warner, who co-founded Nolo in 1971. With Drive a Modest Car, you'll discover the business philosophy that Warner has learned through three decades at the helm of a small business -- much of it contrary to the conventional wisdom of today's business gurus. Drive a Modest Car breaks it all down with 17 ideas, including: don't work long hours choose a business you care about embrace your best competitors get and keep a competitive edge innovate now and forever market your business creatively target your customers react quickly to bad news Drive a Modest Car is the perfect read for anyone who's interested in starting a new venture, and for those who could use an infusion of practical advice to get back on track with an existing business.

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