This illuminating investigation takes a fresh look at the role of media in children's lives. An overview of the formidable challenges parents face and creative ways to overcome them are included, as are strategies for turning a home environment from "high-tech" to "high-touch." Moving beyond demonizing the media, this work articulates the difficulties of parenting in a depersonalized society. It offers hopeful alternatives for parents wanting to protect children from, and teach children about, media’s impact.