Attaining Ultimate Results from your Loyalty Club is a book that uncovers the secrets used in casinos in driving revenue and extra visitation from members. It describes the best strategies in retaining your members and how to attract new members or activate extra visitation from your existing members. A number of strategies in the book describe how you can increase your revenue from a well-designed loyalty Club. If you looking at launching a loyalty club, then this book is a must to read, as it shows you the correct steps to follow, in creating the correct benefits needed to drive members and revenue into your business and more importantly what financial data mining you need to carry out with your members to manage your data base correctly. Marketing today is moving away from once off transactional marketing to more long term profitable relationship marketing. This book uncovers those secrets that companies should be using to gain market share.