Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests.
Adobe EPUB eBook
Paul Bulencea (Author)
Paul Bulencea first started to incorporate elements related to experience design and gamification within events he co-organised with WISIT (Worldwide Innovative Students in Tourism), a student association that he founded. He later explored the top...