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新世代型人潮人周旋於名牌之間，品牌的威力，大概無人會置疑。有人全情追逐從中尋覓自信與快樂，有人嗤之以鼻痛斥盲目消費之虛榮浮誇，更多的是一眾介乎其中欲拒還迎的普羅大眾，在認同與抗拒、崇拜與唾棄之間，載浮載沉，各取所需......你以為在這本書中會搜尋到LV、Nike......的最新行情或熱銷產品？抱歉──本書恕無提供。本書介紹一系列香港人趨之若鶩的人氣品牌，拆解品牌背後牽動的潮流和社會文化，融合趣味與洞見，以另一種距離觀望，提供另一種視角。～歡迎光臨另類品牌國度！～
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