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資深傳媒人李錦洪，以英文字母A至Z，構想出有助溝通和解說的技巧，匯編成明快利落的26篇文章，讓讀者掌握有效的表達、演說和溝通技巧，並以我們熟悉、知名人物的言行和態度為例，清楚說明其待人處世觸動人心之處，讓讀者欣賞及學傚。
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