All countries in the Baltic Sea Region face a growing lack of skilled work force. However, the large potential of a better inclusion of females and elderly employees and managers remains often untapped. Also female and elderly employees can increase the innovation level of a company. This publication provides strategies how to better include this important group in companies. It was developed as part of the flagship project of the EU Strategy for the Baltic Sea Region "Innovative SMEs by Gender and Age (QUICK-IGA)". The project addresses the following objectives: - levelling of equal opportunities for women south of the Baltic Sea with the ones of northern countries; - strengthening the promotion of innovation in small and medium-sized enterprises by developing working cultures that explicitly improve the equal opportunities of women; - supporting regional development in order to optimally develop human capital and competitiveness through gender and education policy. The manual containing all the project results and additional tools for the management of demographic change at enterprise level. Part I of the book incorporates the strategy programme on "Age, Gender and Innovation: Policies and Strategies to Improve Employability and Work Ability of Women and Older People in the Baltic Sea Region", whilst part II contains action plans for the Hanse Parlament (network of business chambers) and the Baltic Sea Academy (network of academic institutions) "Promoting the employment of women and older people".