Learn how to harness your expertise and skills to become an industry leader with this detailed business guide for new and established entrepreneurs alike.
No matter what industry you're in, it's becoming more and more difficult to stand out from the competition and get the sale—especially when prospects aren't as loyal as they used to be. But how do you get a potential client's attention when there's so much noise in the marketplace?

The key is to become recognized as the go-to expert in your industry, someone whom others actively seek out for top-notch information, but the expert industry has been shrouded in myth and mystery for far too long.

Business and marketing strategist Debbie Allen, the Expert of Experts, pulls back the curtain on how entrepreneurs can capitalize on their passions and individual strengths to build solid brands, share their knowledge, and make a difference.