Throughout Nimble Leader (six volume series), we explore key concepts that have proven to be practical, useful, and applicable to achieving sustained improvement in business performance over the long term. In Volume II: What Do You Stand For?, you will explore the critical relationship between CASH (the lifeblood of any business) and Market Position, what you stand for in the minds of your customers. You will delve into positioning examples for three different companies; see the unambiguous impact of divergent points of view; understand the power and sway of closely held beliefs on the direction of your business. In reading Volume II of Nimble Leader, our hope is that you develop a deep appreciation for why Market Position and the act of positioning your business is so critically important to achieving success in a dynamic, complex, and fast-paced market environment.