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Storytelling with Data

The Effective Visual Communication of Information

by Cole Nussbaumer Knaflic


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Storytelling with Data expands upon the lessons taught in Nussbaumer's highly-regarded storytelling with data workshops: the importance of context, choosing the right visual display, identifying and eliminating clutter, drawing your audience's attention to where you want them to pay it, and making the data a pivotal point in the story you want to tell. Lessons are grounded in theory and made accessible and tangible through application to numerous real-world examples.
This book will help solve the problem of the 3D exploding pie graph and other ineffective visuals by teaching readers, through theory and example, the basics of effective data visualization. The book teaches readers to:
  • Comprehend the difference between poor and effective visuals and identify examples of each.
  • Understand the importance of context and audience when crafting visual communications.
  • Know what type of visual to use given the information that is to be displayed.
  • Recognize clutter that doesn't add information value and be comfortable cutting it from visuals.
  • Employ pre-attentive attributes to direct attention and prove a visual hierarchy of information.
  • Craft a narrative and know what text is essential to aid the audience's interpretation of information.
  • Leverage the power of story to enable data to resonate and stick with the audience.
  • Synthesize lessons learned to transform a poor data visualization into an effective visual story.
  • The EPUB format of this title may not be compatible for use on all handheld devices.

    Publication Details

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    • Kindle Book
    • OverDrive Read 6.1 MB
    • Adobe PDF eBook 12.3 MB
    • Adobe EPUB eBook 6.5 MB

    Cole Nussbaumer Knaflic (Author)

    COLE NUSSBAUMER KNAFLIC has been analyzing data and using it to tell stories for over a decade, through analytical roles in banking, private equity, and at Google. She delivers presentations and workshops for organizations seeking to improve data ...

    More about Cole Nussbaumer Knaflic
    Storytelling with Data
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