《全媒体时代的新闻发布和媒体关系管理》这本书从新闻发布制度的理论和机制创新、新闻发言人角色的重构、全媒体时代新闻发布和媒体关系管理的实务等三个方面，全面而系统地梳理西方近百年来和我国近十年来政府新闻发布的实践探索之演进脉络，为提升全媒体时代政府新闻发布工作的品质和有效性提供一些实践和政策上的指导，并对今后新闻发布工作的改革作出前瞻性的分析和展望。本书力图做到理论和实践、方法和案例、全球与本土的有机统一，既可以作为政府官员、企业管理者、社会组织负责人和新闻发言人案头的参考书，也可作为高校开设相关课程和进行培训选用的教科书，亦可供关注中国政治与社会变革的读者深入了解相关理论和实践的演进脉络之用。（The News Release and Media Relation Management in the Omnimedia Era comprehensively and systematically introduces the development of governmental news release both in the last century of the west and the last decade of China from three aspects, including theoretical and practical innovations of the news release system, the new role of news spokesmen, and practice of news release and media relation management in the omnimedia era. This book intends to provide guidance on the practice and policies for promoting the effectiveness of news release in the omnimedia era, as well as an prospect for the reform of news release. This book embodies richly both theory, rules, globalization and practice, concrete cases and Chinese experience, making it perfect as a reference book for government officials, business managers, directors of social organizations and news spokesmen, a textbook for courses and training programs in high education, as well as a guide-book for readers who concern about China's political and social changes and wishes to know more about this subject in general.）