The overarching intent for this ebook is to showcase research and thinking which highlights the challenges and paradoxes of 'mainstream' management and its applicability (or otherwise) to 'managing' the creative industries. The chapters included in this volume focus on observations that take place within the creative industries using the language and conventions of management research and theory. In practical terms, the intention of the editorial team is to avoid the risk of 'telling' creative managers how to do their job, instead helping to identify where management theory may assist the process. Where research is concerned, the objective is to add to advances in current management knowledge and, just as importantly, to identify gaps where management scholars and practitioners might learn from successes, experiences and failures in the management of the Creative Industries.