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什么样的设计与营销能打动消费者的心，使一个项目或产品在复杂的市场中脱颖而出，这是让许多产品经理、营销企划人员以及所有的商业工作者焦头烂额的问题。本书就这一问题采访了近百位当今最受尊敬的创新者，深挖市场中流行趋势表象后更深层的涵义，揭露大品牌与明星产品成功之道。
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