Collaborative innovation has led to the development of the concept of 'innovation networks'—defined as evolving systems of mutual dependency, based on resource relationships in which systemic character is the outcome of interactions, processes, procedures and institutionalization.

When analyzing innovation on a collective level, concern regarding actors' heterogeneity and its effects on the innovation process emerges as relevant. However, in marketing studies, this topic has not been significantly developed.

Innovation as a collective process involves a multitude of very heterogeneous business actors. Actors—such as companies, intermediaries, research centers, governmental institutions, trade unions, universities, laboratories, technology centers, development organizations, local and international associations—join together to achieve mutually defined goals.

Hence the need for—and relevance of—this special two-part ebook, which is the first of its kind to examine innovation within b2b networks in two parts. Part one is entitled 'Innovation networks: the key role of actors' while the second is 'Organizing for innovation networks'.

Together, the two parts provide a comprehensive resource for b2b innovation and cover: