Tom Mallens presents a practical guide to sales and marketing on LinkedIn for proactive, ambitious and winning sales professionals. You'll learn how to beat those bothersome gatekeepers once and for all; how to make frustrating cold calls a thing of the past; and how to get more leads from senior decision-makers in three easy steps! And all by avoiding the BIG mistakes most people don't know they're making on LinkedIn. If you're serious about making business-to-business sales in the 21st Century, this book is for you! Tom is a business-to-business salesman and runs manufacturing sales business Fibrecore.uk.com.