When speaking to groups, one of the sure-fire techniques that you can employ to be effective is the use of stories. Stories have intrigued mankind since our earliest days as cave dwellers. Regardless of what you're trying to achieve, telling the audience a story increases their propensity to be attentive.

In this captivating session, professional speaker Jeff Davidson, who has addressed nearly eight hundred audiences in forty-six states of the union and in six foreign countries, lays out exactly what it takes to effectively use stories with your audiences. Davidson, who has also written fifty-six books, uses his own signature story about the time he saw Katherine Hepburn in a play at the Kennedy Center in Washington, DC, to illustrate the points he makes. The result is an enjoyable, practical, informative program that will inspire you to begin using stories with your audiences, so that you can reap the associated benefits.