The face is the most important part of any portrait—but there are over seven billion unique faces on this planet and no single approach that will flatter every one of them. In this book, acclaimed photo-educator Jeff Smith shows you how to rise to the challenge. Step-by-step lessons show you how to customize every aspect of the portrait to emphasize your client's best features through careful posing and conscious placement of each light source. Simple fixes are also included to disguise common issues like double chins, larger noses, protruding ears, and uneven eyes—along with tips for slimming the face, enhancing symmetry, and de-emphasizing signs of aging. Before and after images are provided throughout, making it easy to master each skill and begin creating portraits that practically sell themselves.