Take the time first to understand who you are and everything else will fall into place. Define Yourself is a practical guide for developing and managing a powerful, compelling and enduring personal brand. It cuts through the jargon and confusion around what personal branding is about and gets to the heart of the what, why and how of personal branding. The book challenges and encourages you to overcome any self or other imposed barriers and limitations, expand your vision, create a life of value and become your best self.

MonaLisa, founder of MonaLisa International, is a fine art photographer, image consultancy and creator of the MONALISA brand.