La Crosse is situated between the Mississippi River and the picturesque bluffs of the Driftless Area. Founded in the 1840s, La Crosse's location at the intersection of three rivers attracted entrepreneurs. Fertile farmlands, scenic coulees, and prosperous industries enticed adventurous East Coasters and immigrants to settle in the area. From the 1850s to early 1900s, a boomtown atmosphere shaped the city's culture and fueled the construction of a distinctive downtown—much of which remains standing today.