“Make Air, Not War” is the personal motto of Dan Crane, the musician who decided to put his “there” guitar aside and reinvent himself as Björn Türoque: the take-no-prisoners future of competitive air guitar. Jeopardizing love and livelihood to join the ruthless international circuit of the World Air Guitar Championships, Björn Türoque (pronounced “b-yorn too-RAWK”) began a three-year odyssey to secure what was rightfully his (and America’s!)—the air guitar world crown.
 
To Air is Human is the riotous tale of one man’s journey through a world of wheelchair-bound Christian air rockers, spandex-jumpsuit fittings, Finnish stunt wolves, catatonic ‘80s guitar heroes, air groupies, Aireoke™, Air Supply, dry-ice injuries, and ultimately, good vs. evil (in the form of Björn’s rival pretender to the air guitar throne). But it is also a sincere and penetrating account of the pursuit of an elusive, intangible, and perhaps nonexistent goal: to achieve “airness”—that is, when air guitar transcends the “real” art that it imitates and becomes an art form in and of itself.
 
“Björn Türoque is so good that people with real guitars now have contests to see who can do the best imitation of his air guitar imitation.”—Malcolm Gladwell, author of Blink and The Tipping Point