Market more successfully—with thousands of powerful, persuasive words.

This reference is for anyone who needs to write effective marketing copy—for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you—and sparks ideas that stand out in a sea of hype.

-Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.)

-Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple

-Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms

-Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter