本书对房地产行业的广告进行了详细研究，从行业特点、广告创意设计、广告表现手法、广告策划、广告媒体、现状与发展趋势、法规管理等方面结合具体的案例进行详细的论述。本书采用图文结合的方式来增强可读性，语言深入浅出、通俗易懂。本书适用于广告设计专业、视觉传达专业、平面设计专业的高校学生及从事广告创意设计的专业人员的学习与阅读。 (The book carries out detailed study and description about real estate industry advertising, from such aspects as industry features, advertising creative design, expression, planning, advertising media, current situation and trend of development, regulations, and management combining with specific cases. The book makes use of graphics and text to enhance the readability, with simple and easy wording to better understanding. It is suitable for learning and reading of college students in advertising design, visual communication, graphic design and the professionals engaged in advertising creative design. )