This is the first business book in South Africa written specifically for entrepreneurs in the tourism sector, from guesthouse owners and tour operators to food trucks and rickshaw drivers. Shaun van Eck believes that in South Africa we are in danger of suffering what he calls a 'Kodak crisis': "We can clearly see worldwide trends developing to more meaningful customer experiences but most tourism products are not responding to this challenge. We need to create a tourism revolution in South Africa and that is what The Tourism Coach aims to do." The book covers marketing, service excellence and self-leadership and is written in short chapters in a highly relatable style. Each major step is a backed up by step-by-step templates that help the reader to complete the actions for their specific business.