It's Never About the Money is the story of an entrepreneur, written by an entrepreneur for people who want to become entrepreneurs. Frank McCarthy has always been an entrepreneur: from the age of eight, he was out on the streets of Dublin selling 'painted sticks'. Blessed with an ability to see solutions where others only see problems, Frank developed his early career as a salesman before deciding to strike out on his own to great success.

It's Never About the Money offers sensible, solid advice to anyone who ever thought about starting their own business – but was afraid to do so. Frank's favourite quote is: "Fear knocked on my door. Faith answered and there was no one there".

And the book is endorsed by no less than Dermot Desmond and Denis O'Brien, who say: