"On Individualism and Conformity: Borat, Wall Street and the Problem with Cults," embarks on a discussion of the current conceptions of individualism and identity in the United States, and how this gets warped in such a way as to actually reinforce conformity and compliance. This is the first in a series of essays making up what was titled, somewhat tongue in cheek, The Brain Trust, a group of philosophical, psychological and political essays by Jules Okapi, dealing with concepts of identity in the West and how they impact individual and societal health.