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A Guide to Small Business Marketing

Rule of Thumb

by David Catalan

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In clear and practical language, David Catalan describes essential, need-to-know marketing concepts along with implementation strategies proven to be successful. Readers will learn:

  • The 5 important Ps of marketing
  • How to conduct market research
  • What branding is and brand positioning basics
  • How to create a marketing plan
  • How to successfully market online
  • and more!
  • Publication Details

    Publisher:
    WriteLife Publishing
    Publication Date:
    2012
    Series:
    Rule of Thumb

    Format

    • Kindle Book
    • OverDrive Read
    • Adobe EPUB eBook 759.7 KB
    • Open EPUB eBook 758.9 KB

    David Catalan (Author)

    David Catalan is the president of Catalan Consulting. Prior to establishing his consulting practice in April 2008, he was the executive director of the Nonprofit Association of the Midlands. David served as a cabinet member in the office of the fo...

    More about David Catalan
    A Guide to Small Business Marketing
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