本书正是从分析马云异于常人的企业运营智慧和理念出发，用清晰的案例和深刻的分析，展现其以颠覆完成超越的独到智慧。（Ma called himself an internet illiterate, but he founded his Alibaba empire and revolutionized China's internet ecology; he is a passionate orator, a trailblazer and a tireless preacher. He claimed that in Alibaba customers and employers were always put before stockholders, but all the stockholders were still in full support of him. How did he achieve his unorthodox innovationand transcendency?）