从营销角度来说，品牌就是企业的执行力！品牌离不开什么，离不开营销。酒好不怕巷子深的时代已经过去，现代企业的一个典型特征就是重视营销。营销能力反映了企业的整体执行能力。营销能力越强，其执行能力也就越强，品牌增值就越快。本书共10卷，内容包括：品牌细胞营销传播基本理念、品牌细胞基础条件层营销传播、品牌细胞产品层营销传播战、品牌细胞综合层营销传播战、品牌细胞资源整合层营销传播战、品牌细胞思想文化层营销传播战、品牌细胞五维立体营销战、品牌细胞营销竞合战、品牌细胞结构与成分等。（From the perspective of marketing, brand is exactly the executive force of the enterprise! Brand cannot live without marketing. The era that good wine needs no bush has gone; one of the typical characteristics of the modern enterprises is the emphasis attached to marketing. Actually, the marketing ability reflects an enterprise's overall executive force. The stronger the marketing ability is, the stronger the executive force will be, for which the brand value will be increased faster. This book includes 10 volumes in total, the contents of which include: the basic concept for the brand cell's marketing communication, the marketing communication for the brand cell's basic condition layer, the marketing communication warfare of the brand cell's product layer, the marketing communication warfare of the brand cell's integration layer, the marketing communication warfare of the brand cell's ideological and cultural layer, the five-dimensional marketing warfare of the brand cell, the marketing competition & cooperation of the brand cell, the structure and composition of the brand cell, etc.）