Stepping back into time when fledgling advertising agencies were active partners with consumers, Terry Ryan tells how her mother kept the family afloat by writing jingles and contest entries. Evelyn, who would surely be a Madison Avenue executive if she were working today, composed her jingles not in the boardroom, but at the ironing board. Evelyn Ryan won every appliance her family ever owned by entering contests. It wasn't just the winning that was miraculous; it was the timing. If a toaster died, one was sure to arrive in the mail from a forgotten contest. Graced with a rare appreciation for life's inherent hilarity, Evelyn turned every financial challenge into an opportunity for fun and profit.