Mind mapping are getting more popular as the years go by. Compared to the traditional methods of brainstorming, studying and linear note taking, mind mapping is said to be 15%-20% more effective in enhancing memory and improving learning. Many people are also acknowledging that tasks become easier and complex problems are being solved faster when mind mapping is used. This phenomenon could be attributed on how the brain works. A short review of how the brain processes the data may reveal the mystery of mind map's success. Here it is.