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为什么大部分销售员业绩不理想，而少数人的业绩却总是遥遥领先呢？因为他们推销的对象不同！前一种人推销的是产品，后一种人推销的是自己。本书主要内容包括了销售自己的形象优势、销售自己的感情优势、销售自己的大脑优势、销售自己的人品优势等。
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