Marketing Intelligence & Planning, Volume 32, Issue 5
ebook ∣ Marketing Intelligence & Planning
By Ramendra Singh
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The seven papers in this ebook address some of the pressing issues in the domains of consumer behaviour, branding marketing communications, and international marketing, unravelling some of the concerns faced by managers in the advent of the new-age consumer living in an era where consumers are not only connected, but are also assuming a new social identity.
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