Business models and processes are evolving in quicktime to take advantage of opportunities enabled by the rapid advance of digital technology. Meanwhile, the preferences of customers and the jobs they need to do are co-evolving. What's accelerating the transformation of markets is that, using digital networks, customers and other stakeholder can instantly influence the development of new offerings. As a result, upstart businesses that can connect with customers through new social channels burgeon and thrive and long-established segments suddenly wither and vanish. This book identifies several sets of new rules -for both successful management of transient advantage and for breakthrough innovation and also for effectively employing the game-changing tools of social business, big data and information technology.