Dubai's economic growth in recent years is closely aligned with tourism development and following a successful bid to host Expo 2020, its hospitality and tourism industry faces a new set of opportunities and challenges. Specifically, what does the industry need to do in order to prepare for this significant event? The editors of this e-book and their team of industry practitioners and hospitality education professionals draw on local experience and expertise to provide a detailed response. This is not only a "must read" for stakeholders in Dubai but for all cities preparing to host a mega event.