Mindfulness has been defined as a state of conscious awareness characterized by active distinction drawing that leaves the individual open to novelty and sensitive to both context and perspective. A mindfulness-based response to a situation is about creating alternatives; not merely making the best choice from available alternatives. Mindfulness-based approaches hold that individuals' and organizations' ability to achieve reliable performance in changing environments depends on how they think: how they gather information, how they perceive the world around them, and whether they are able to change their perspective to reflect the situation at hand. The papers in this ebook offer new insights into mindful entrepreneurial marketing, which may be in the form of conceptual, case-based or empirical papers that consider the following topics: mindfulness and entrepreneurial marketing; mindfulness and entrepreneurship or entrepreneurial orientation; mindfulness and market orientation by SMEs; mindfulness and Innovation; mindfulness, environmental quality and sustainability in SMEs; mindfulness in B2B; mindfulness in born global firms; mindfulness in international market selection, entry mode, competitive strategy; mindfulness and entrepreneurship education; mindfulness and indigenous knowledge; mindfulness and social entrepreneurship; and mindlessness.