Each month Marketing magazine takes an 8–12 page look at an aspirational, international brand's history, strategies for the future and the hiccups along the way — straight from the horse's mouth: we speak to the brand's most senior domestic marketers and global CMOs. Previous ‘Superbrand Profiles’ have included: Lego, Vogue, Lonely Planet, Disney, MTV, Google, Shell, McDonald's, Apple, Virgin and Vespa. Marketing magazine is also known for its authoritative case studies that get down to ROI, opinion from leading marketers and marketing service providers and industry and channel features presenting trends from the edge.