Building a Culture to Win
ebook ∣ Expanding the Frontier of Human Achievement
By Rob "Ice" Ffield

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Ride along on thrilling edge-of-your seat experiences as you learn the sometimes-hair-raising lessons and key elements the world's elite teams and organizations use in building cultures that win, and win routinely! Whether you are in a Fortune 500 company, small business or sports team, the techniques you learn and the experience you gain from this book will give you the edge in creating your own winning culture that will catapult you to the top and keep you there. This book is a portal for you to gain the behind-the-scenes insight few have had—to actually sense for yourself what it is like to be part of a world-class organization. You will be put in the ready rooms and in the fighter jet cockpits of the world-renowned U.S. Navy's Blue Angels and TOPGUN. You will be part of their culture. You will also draw lessons from top performing businesses and sports teams such as Apple, Starbucks, and the 1980 U.S. Olympic ice hockey team.