The ability to generate complex thoughts and then to communicate them effectively plays a central part in managing. Communicating involves all manner of activities: conversing, persuading, teaching and negotiating. To be proficient in any of these, it is essential to understand what communicating is all about and to develop the skills required. People cannot help but communicate. It is fundamental to human behaviour. But whether you communicate your desire for a bowl of strawberries or your disapproval, it is not so much what you communicate but how it is communicated that counts. To be a successful communicator depends on your message being interpreted as credible and appropriate by those on the receiving end. This audiobook examines the nature of communicating and gives practical suggestions abotu hwo you can get your messages across accurately and cogently so that they are received and understood as you intended.